In Good Company
We are all affected by disability in our lives – either directly or through a partner or family member. It could be severe or just mighty inconvenient. Our stories on stage and screen in Australia do not reflect this experience off stage. Raspberry Ripple came to us for help in taking their mission to change this to the stage and to all Victorians. Early chats involved their first website but as a new company, there was a lot more to navigate.
User Experience Design
User Experience Design can be the first casualty in a website project with tight constraints. It’s tempting (and simpler) to jump to Design without a care for how a site is used. While time was not on our side we decided to carve a chunk of time from the project to understand users, their stories and the best paths through the theatre website. We applied 2017 UXD theory to the project – meeting with the company, users with a range of disabilities and undertook usability testing for our site concepts online. User experience at concept stage was adjusted, vanity features and innovations were stripped back (regretfully!) and a high accessibility standard (WCAAG 2.0) set as our goal for the project.
Not much was needed to encourage supporters and friends of the company to attend the launch in June 2017. And it wouldn’t lack for orators or performers. While there was still much to be done for brand and the website in the final days it’s not often a theatre company launches so we looked at ways to make guests feel welcome, curious and look differently at familiar faces. Along with launch comms, marketing and social media content we created a brand animation for the theatre screens at FCAC, bookmarks featuring an actor from the company (in place of flyers with a program) and purchased every possible green Popular Penguin paperback in Melbourne as a gift to those who came. The bookmark read ‘For a drama as engaging as this book, visit raspberryripple.com’.