FROM DAY 2 WE HAD TWO JOBS TO DO: FIND BETTER WAYS TO ENGAGE STUDENTS RIGHT AWAY AND DELIVER A STEP CHANGE IN THE LODE BUSINESS.
The education category is saturated with bland ‘transformation’ promises from brands. It’s all too much like parents telling their kids to make something of themselves.
Recent activity and research has found that while future students are reluctant to talk about their future with a parental brand, they are playful toward, creative with and enthused by activity that encourages short periods of introspection.
We met both business needs by creating what was needed for a step-change and putting these to use in the everyday student experience at the same time.
THE AH-HA MOMENT.
GOODBYE BRAND ADVERTISING, HELLO BRAND EXPERIENCES.
THE SECRET SAUCE WILL BE IN THE SERVICE, NOT THE BRAND ARCHITECTURE.
We respectfully acknowledge the traditional owners of the land where we work and meet, the boon wurrung and woiwurrung (wurundjeri) peoples of the kulin nation and pays respect to their elders, past and present.
We are proudly an ally to the LGBTQI+ community. We are committed to providing an inclusive and respectful creative space for our clients, employees, collaborators and the wider community.