FROM DAY 2 WE HAD TWO JOBS TO DO: FIND BETTER WAYS TO ENGAGE STUDENTS RIGHT AWAY AND DELIVER A STEP CHANGE IN THE LODE BUSINESS.
The education category is saturated with bland ‘transformation’ promises from brands. It’s all too much like parents telling their kids to make something of themselves.
Recent activity and research has found that while future students are reluctant to talk about their future with a parental brand, they are playful toward, creative with and enthused by activity that encourages short periods of introspection.
We met both business needs by creating what was needed for a step-change and putting these to use in the everyday student experience at the same time.