Money where your heart is
Investing is not really something young people do. One of the reasons is – we think we need a lot of money to do it. Hamlet is looking to change that by putting our money to work for us while it goes to work itself. The founders have a desire to help people do more with their money but also have a social impact with our collective wealth – even if we start with change from behind the couch cushions.
We’re not bankers
The Hamlet team are an early stage startup managing a half a dozen projects on a quiet day. They came to us with the idea of telling their story in the most truthful way possible and to create a useful piece of film to help grow their business. They wanted to show their character, explain their distrust of finance and banking and share their big vision of what collective money management could be.
You film, we’ll film you
The founders believe in radical transparency so applied this thinking to their brief for creating a piece of film. Beyond a final product they were keen on behind the scenes, participant interviews and photos to document the journey they are on. While we’re pretty keen to focus on the single best outcome for a film we were convinced to go along with them. On the shoot there were as many cameras on the team as there were on the talent. Unusual.
Let’s wing it!
Early development of the film idea and narrative progressed well but we soon reached a fork in the road. Pretty Neat were keen on a fully developed script and storyboard, Hamlet wanted to keep it loose. There is a risk in going in without a finished script (by design) but there’s also an openness that allows for results you couldn’t have written any better.
Say that again
We were constantly surprised on the day by the amazing stories and ideas that come to people on the spur of the moment. Sometimes a little coaxing and work was needed. Other times we learned things that had us reaching for our notebooks.
Building a community
The Hamlet platform is in development right now and investors are circling. If the evolution of the film is any guide to their future it will be full of learning, the odd suprise and a lot of spit and elbow grease. Can’t wait to see it unfold.