Our Method

We use lean methodology to quickly find a way forward for brands, products and services.

For organisations at a point of inflection, discover what works, then scale it. This can be achieved in weeks or can also be an ongoing process for high-performing organisations or those in competitive markets. We share a desk or three at your office and work in with your existing team and partners.

1. Start with an idea

Bring or form an idea with us on your opportunity or challenge. It could be a new business, an un-served customer group or a new piece of technology.

2. Understand

We look at your business, customer and context and use data interrogation, observation and conversations to better address your opportunity or challenge.

3. Ideate

We surface a volume of creative ideas that use our understanding of your opportunity or challenge to move people to act.

4. Prototype

We bring the best ideas to life as simple prototypes to get them into the hands of people for quick feedback and learning.

5. Validate

We run controlled experiments to test the prototypes, find the most promising ways forward and begin to iterate on these.

6. Scale

With a successful prototype or two we are ready to create your first finished ideas and scale your efforts through communications, media and technology.

Say Hi

+61 407 197 500
HEY@PRETTYNEAT.COM.AU

4 BRUNSWICK PLACE
FITZROY VIC 3065

PRETTY NEAT

+61 407 197 500
HEY@PRETTYNEAT.COM.AU

4 BRUNSWICK PLACE
FITZROY VIC 3065

Pretty Neat
Values Inclusion

We respectfully acknowledge the traditional owners of the land where we work and meet, the boon wurrung and woiwurrung (wurundjeri) peoples of the kulin nation and pays respect to their elders, past and present.
vahs.org.au

We are proudly an ally to the LGBTQI+ community. We are committed to providing an inclusive and respectful creative space for our clients, employees, collaborators and the wider community.
sustainabledevelopment.un.org/sdg10