1. Start with an idea
Bring or form an idea with us on your opportunity or challenge. It could be a new business, an un-served customer group or a new piece of technology.
We look at your business, customer and context and use data interrogation, observation and conversations to better address your opportunity or challenge.
We surface a volume of creative ideas that use our understanding of your opportunity or challenge to move people to act.
We bring the best ideas to life as simple prototypes to get them into the hands of people for quick feedback and learning.
We run controlled experiments to test the prototypes, find the most promising ways forward and begin to iterate on these.
With a successful prototype or two we are ready to create your first finished ideas and scale your efforts through communications, media and technology.