Commercial creative businesses get acquired every day.
Larger ones swallow smaller ones.
A large consultancy decides they need more ‘magic’ in their service offering.
Tech businesses purchase and warehouse the young turks.
For the small creative business is it a good deal or have you just sold out?
Of course, this depends…
Why did you start something?
A. We have something different and valuable.
Super! You’ll be needed and go far with some smarts and hard work. Grow it carefully and avoid the drift to the middle-ground.
B. We have to go our own way.
If you can’t work with/for somebody else going it alone can be hugely rewarding. It’s a crowded industry with a lot of smart folk though. Are you a better option than most?
C. We’re speculating.
Pride or greed has us focussed on the short-term win. Ugh. Put your house on the table at a casino. It’s quicker and more stylish.
If you’re a maker or a fixer you’re in it for life or as long as it’s fun.
I’m motivated by, and value, accountability to a community [what can we be?] and bravery [leading a community to a better place].
Every day this is exciting and new. It’s humbling and mostly it’s fun too.
If you’re motivated by money, recognition, awards, industry back-slapping – you can have that. It might not even take much.
I probably wouldn’t mind if these are a side effect of A. (except back-slapping — gross!). There are lots of excellent agencies doing work for good and being recognised for it.
But if the trappings of doing well brought my motivation into question I wouldn’t sleep so well.
This is still a good idea.
If you have to go your own way, good luck with it. A bad day doing your own thing is better than the best day taking notes for someone else.
For the people that grow, sell, buy back, sell again, quit for good and turn up somewhere else five minutes later, start something and speculate on a sale six month’s later:
What the hell?
As a young agency we’re hugely excited about the next decade and the change we can make in this part of the world.
A shift from buying attention to being genuinely good at what you do is better for everyone.
We wouldn’t miss (or sell our tickets in this) for quids.