Making career
choices fun slashed
CPA by 90%.

Partnered with

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MARCH 2016 AVERAGE CPA IS 10% OF THE FIGURE FOR MARCH 2015 WHILE TOTAL VOLUME HAS
INCREASED TEN-FOLD.

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Lode Learning Platform
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FROM DAY 2 WE HAD TWO JOBS TO DO: FIND BETTER WAYS TO ENGAGE STUDENTS RIGHT AWAY AND DELIVER A STEP CHANGE IN THE LODE BUSINESS.

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The Challenge

The education category is saturated with bland ‘transformation’ promises from brands. It’s all too much like parents telling their kids to make something of themselves.

Recent activity and research has found that while future students are reluctant to talk about their future with a parental brand, they are playful toward, creative with and enthused by activity that encourages short periods of introspection.

We met both business needs by creating what was needed for a step-change and putting these to use in the everyday student experience at the same time.

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THE AH-HA MOMENT.
GOODBYE BRAND ADVERTISING, HELLO BRAND EXPERIENCES.

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THE SECRET SAUCE WILL BE IN THE SERVICE, NOT THE BRAND ARCHITECTURE.

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Say Hi

+61 407 197 500
HEY@PRETTYNEAT.COM.AU

REAR, GROUND FLOOR
143 BRUNSWICK ST
FITZROY VIC 3065

PRETTY NEAT

+61 407 197 500
HEY@PRETTYNEAT.COM.AU

REAR, GROUND FLOOR
143 BRUNSWICK ST
FITZROY VIC 3065